Behind the Scenes Content: The Easiest Video You Skip

I tried to shoot some behind the scenes footage once. The scenes turned around. Now I just stand behind them and hope.

Behind the scenes content is video of your business doing its normal work, filmed while it happens, with no script and no set. It is the easiest video you will ever post, because the work is already happening. You are just the only one who is not filming it. A good behind the scenes video shows the part of your day customers never see, like the prep before the job or the mess before the clean result.

What counts as behind the scenes content?

Anything true about how your business runs counts, as long as it is filmed while you are doing it. The gym owner setting up before the 5 a.m. class. The coach reviewing a client's form on a laptop. The broker walking a boat before a showing. The owner on the phone sorting out a problem.

What does not count is the staged version. If you set up a light, put on the nice shirt and pretend to "work" for ninety seconds, people can tell. That is an ad wearing a costume.

The test is simple. Would this have happened today if nobody had a camera? If yes, it is behind the scenes. If no, it is something else.

What are good BTS content ideas for a small business?

The best BTS content ideas are the boring parts of your job, because they are only boring to you. Your customers have never seen them. Here is a starting list:

• Opening up in the morning, the first thing you do before anyone shows up.
• A problem you fixed today, start to finish, told in under a minute.
• The question a customer asked you this week and your answer to it.
• The tool or machine you could not run the business without.
• Walking through a job before and after.
• Your team doing the part of the work they are best at.
• You in the truck between jobs, talking about what just happened.

That last one is my favorite. A guy pulls up, sits on the tailgate and just talks. No set, no script, a person with something to say. It beats most of the fancy stuff on my feed.

You do not need all of these. Pick two you already do every week and film them every week.

Why does a behind the scenes video work when the polished one doesn't?

A behind the scenes video works because it shows the person, and people follow people. Nobody follows a logo. A polished brand spot tells a customer what you want them to think. A clip of you doing the job shows them what you actually do, and they get to decide for themselves.

It also gets moving fast, which matters more than people think. Influencer Marketing Hub, citing Metricool's 2026 data, puts average Reel watch time at about 8.5 seconds. You do not have long. A hand on a barbell or a phone ringing gets you into those seconds faster than a logo animation does.

And it is honest about expertise. When a customer watches you solve a real problem, they believe you can solve theirs. You never have to say "we are the best." You just have to be good at your job for thirty seconds while a camera is pointed at you.

Here is where I disagree with most agencies

Most agencies treat behind the scenes as filler. The real project is the commercial, and the BTS is what somebody shoots on a phone while everyone waits for the lights. I think they have it backwards.

I tell every owner the same thing: you have to do cool stuff with whatever your brand is, and you have to be able to document it. If you are Red Bull, that means driving a car off a roof. If you make hiking gear, it means putting it on real hikers on the trail and taking their picture. Either way, somebody was there with a camera, and that was part of the plan from the start.

You do not need a car or a mountain. You need somebody who can document your day and your brand, consistently. That is why we schedule the day, not the videos. You go do your work and we follow you with a camera. It is just you doing your job, but it is being captured.

The other thing I disagree with is the idea that behind the scenes means low effort from the crew. It is low effort for you, but not for us. We plan harder than we play. Before the shoot there is a call about what we want to show, what the posts need to say, the music, and how many posts we want out of the day. On the day itself you do not think about any of that. You just work.

How do you document your day without it taking over the day?

You document your day by picking one day a month and letting someone else hold the camera. If you try to film yourself every day, you end up running a camera instead of a business. I have watched owners try it. Two weeks in, the phone is back in the pocket and the account goes quiet.

Here is how it runs with us. We have a planning call and agree on the parts of your day worth filming and the handful of things you want to talk about. On the shoot day we show up, you work, and we film. When something good happens, I will say "let me just film this real quick while you're talking about it." That clip usually beats anything we planned, because you were not reciting anything. You were explaining your job to someone who asked.

Then we cut that one day into a month of posts. You film once a month. We post three times a week. You see the cuts in RSoperations before anything goes live, usually with two rounds of revisions, and you can text me or Grayson if something looks wrong.

If you want to see what that day looks like hour by hour, I wrote up what happens on a shoot day. For how often to post the clips once you have them, there is how many reels a business should post.

What we do about it

Behind the scenes is most of what we shoot. Our monthly retainer starts at $1,000 a month for a solo expert and $3,000 for multi-brand teams. That covers one shoot day a month, the writing before it, the editing after, captions and posting three times a week. RSoperations holds your leads board, your content calendar and your finished cuts in one place. It comes with the retainer. There is no software bill.

It is month to month, with no annual lock-in. The whole process is laid out on how we work, and the numbers are on the pricing page.

FAQ

What is BTS content?

BTS is short for behind the scenes. It means video of how your business actually runs, filmed during a normal day instead of a staged shoot. It shows the work customers do not usually get to see.

Do I need professional gear for behind the scenes video?

No. A phone can shoot a decent behind the scenes clip. The harder part is having someone film consistently while you keep working, and then editing and posting it every week. That is the part most owners run out of time for.

How often should I post behind the scenes content?

Often enough that it becomes a habit for you and for the people watching. For most of the businesses we work with, that is three posts a week, and a lot of those posts are behind the scenes clips from one shoot day.

If your day is already interesting and nobody is filming it, book a 20-minute call and we will pick the two parts worth shooting first.