RSO Media Group

Services · Clearwater

Content creation team in Clearwater

Updated September 22, 2026

An in-house content person costs a salary, a camera kit and someone to manage them, and then they quit in eight months. We're the team you rent instead: two people who plan, film, edit and post, for a flat monthly number. Clearwater is home turf for us: no travel line, same two people, same rates.

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A man in headphones resting on an incline bench under the strip lights of a dark gym floor

What does a content creation team actually do all day?

Mostly not filming. The filming is one morning a month. The rest is planning what to say before the camera comes out, cutting a day of footage into the twelve moments worth keeping, writing captions, scheduling, checking what worked, and briefing the next shoot. That's the part an owner never has time for and an in-house hire usually can't do alone.

In-house content creator or an outside team?

In-house wins when you need someone filming five days a week and you have a manager for them. For most small businesses that's a salary for a job that takes one morning a month to film. Outside wins on cost, on having two people instead of one, and on not starting over when they leave. Your footage and finished videos are yours either way.

Who is on the team?

Ricky and Grayson. Ricky runs the first camera and talks to you the whole shoot. Grayson runs the second and the schedule. Editors we've worked with for years cut behind us. There is nobody in between you and the people doing the work.

How does a content creation team work in Clearwater?

Clearwater and north Pinellas sit inside our normal shoot-day range. No travel line for Clearwater or north Pinellas. Clearwater, Clearwater Beach, Dunedin, Safety Harbor, Palm Harbor and Tarpon Springs, on the same terms.

Who we film in Clearwater: gyms along US 19, boat and water businesses at the marinas, brokers working the beach, and venues with something on every weekend. The owner is the brand in every one of those, so the camera points at the owner and the business rides behind. The planning, editing, captions and posting run from Tampa either way, and you approve cuts from your phone in RSoperations.

Here's where I disagree with most Clearwater agencies

They put an account manager between you and the crew. You end up explaining your business to someone who explains it to someone else. You text us. We were in the room when you said it.

Ricky Harrington, co-founder

What it costs

A monthly retainer starts at $1,000 a month for a solo expert or owner and $3,000 a month for a business building more than one person or brand. Both include the planning, a shoot day, the editing, the posting and RSoperations. Month to month, two rounds of revisions on every cut. No travel line for Clearwater.

The full breakdown is on the pricing page. Book a call and we give you one number, not a menu.

Questions people ask first

Can the team also shoot photos?
Yes. Shoot day covers stills for the feed, headshots and the brand assets a business page needs, alongside the video.
What if I want more than one shoot day a month?
That's the multi-brand retainer, or an added shoot day priced on the call. More shoot days is the main thing that moves the price.
Do you write the scripts?
Yes, from your ideas and the questions your customers ask. You read it once and then don't recite it. It exists so you know the topics.
Is there a travel charge for Clearwater?
No. No travel line for Clearwater or north Pinellas. Clearwater, Clearwater Beach, Dunedin, Safety Harbor, Palm Harbor and Tarpon Springs, on the same terms.
How fast can you start in Clearwater?
A planning call this week, then the first shoot usually inside two weeks. First cuts land in the week after the shoot.

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Book a 20-minute call. We'll look at your channels and tell you what we'd shoot first.

Book a 20-minute call