RSO Media Group

Services · Sarasota

Content creation team in Sarasota

Updated September 22, 2026

An in-house content person costs a salary, a camera kit and someone to manage them, and then they quit in eight months. We're the team you rent instead: two people who plan, film, edit and post, for a flat monthly number. Sarasota is about an hour south of us on I-75. We're a Tampa crew and we say so.

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A man in headphones resting on an incline bench under the strip lights of a dark gym floor

What does a content creation team actually do all day?

Mostly not filming. The filming is one morning a month. The rest is planning what to say before the camera comes out, cutting a day of footage into the twelve moments worth keeping, writing captions, scheduling, checking what worked, and briefing the next shoot. That's the part an owner never has time for and an in-house hire usually can't do alone.

In-house content creator or an outside team?

In-house wins when you need someone filming five days a week and you have a manager for them. For most small businesses that's a salary for a job that takes one morning a month to film. Outside wins on cost, on having two people instead of one, and on not starting over when they leave. Your footage and finished videos are yours either way.

Who is on the team?

Ricky and Grayson. Ricky runs the first camera and talks to you the whole shoot. Grayson runs the second and the schedule. Editors we've worked with for years cut behind us. There is nobody in between you and the people doing the work.

How does a content creation team work in Sarasota?

Sarasota is about an hour south of us on I-75. We're a Tampa crew and we say so. Sarasota adds a travel line we put on the quote before you commit. It has never been the thing that decided a project. Sarasota, Bradenton, Lakewood Ranch and Venice, on the same terms.

Who we film in Sarasota: gyms and coaching brands, brokers and realtors on the keys and in Lakewood Ranch, venues, boat businesses and founders. The owner is the brand in every one of those, so the camera points at the owner and the business rides behind. The planning, editing, captions and posting run from Tampa either way, and you approve cuts from your phone in RSoperations.

Here's where I disagree with most Sarasota agencies

They put an account manager between you and the crew. You end up explaining your business to someone who explains it to someone else. You text us. We were in the room when you said it.

Ricky Harrington, co-founder

What it costs

A monthly retainer starts at $1,000 a month for a solo expert or owner and $3,000 a month for a business building more than one person or brand. Both include the planning, a shoot day, the editing, the posting and RSoperations. Month to month, two rounds of revisions on every cut. Sarasota adds a travel line we put on the quote before you commit. It has never been the thing that decided a project.

The full breakdown is on the pricing page. Book a call and we give you one number, not a menu.

Questions people ask first

Can the team also shoot photos?
Yes. Shoot day covers stills for the feed, headshots and the brand assets a business page needs, alongside the video.
What if I want more than one shoot day a month?
That's the multi-brand retainer, or an added shoot day priced on the call. More shoot days is the main thing that moves the price.
Do you write the scripts?
Yes, from your ideas and the questions your customers ask. You read it once and then don't recite it. It exists so you know the topics.
Is there a travel charge for Sarasota?
Sarasota adds a travel line we put on the quote before you commit. It has never been the thing that decided a project. Sarasota, Bradenton, Lakewood Ranch and Venice, on the same terms.
How fast can you start in Sarasota?
A planning call this week, then the first shoot usually inside two weeks. We plan the shoot day tighter than usual, because we're not coming back on Thursday for the thing we missed.

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Book a 20-minute call. We'll look at your channels and tell you what we'd shoot first.

Book a 20-minute call