Services · St. Petersburg
Video production for gyms and coaches in St. Petersburg
Updated September 22, 2026
We film in gyms more than anywhere else. One morning a month at your place while you train people, then a month of posts on your page and the gym's page. You coach. We handle the camera, the cuts and the calendar. St. Petersburg is home turf for us: no travel line, same two people, same rates.
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What does gym video content look like when it works?
It looks like the owner. Not the logo, not the equipment, not a montage of plates with a beat under it. The coach talking to camera between clients about the thing they just corrected on someone's squat. Twenty seconds, one cut, straight information.
Around that we film the floor: the 6am crowd, the PR attempt, the member who has been coming for a year. That footage sits under the talking clips and stands on its own as short posts. A gym has more usable moments in one morning than most businesses have in a month.
How does a shoot day at a gym run?
We show up when you open and we're gone by lunch. You run your sessions. We follow. Between clients you sit down for an hour and knock out the talking parts from a script we wrote with you the week before. Nobody memorizes anything. If you start ranting about people who skip leg day, we film the rant.
Members sign a quick release or we keep them out of frame. Music stays off the cuts unless it's added in the app, so nothing gets muted later.
Should the videos go on my page or the gym's page?
Yours first. Nobody follows a logo; they follow the person. At a gym we work with in Tampa, the owner's personal page is the main driver of the business, so that's where the effort goes. The gym page posts less often and borrows his audience.
For a coaching brand the same rule holds: the coach's face, the coach's opinions, three posts a week, and a booking page that drops every lead on the coach's board.
How does gym and coaching video work in St. Petersburg?
St. Pete is thirty minutes over the Howard Frankland from us and we treat it as home. No travel line for St. Petersburg or south Pinellas. St. Petersburg, Gulfport, Largo, Pinellas Park and the beaches, on the same terms.
Who we film in St. Petersburg: owner-run gyms and studios, founders downtown, and the venues and festivals along the waterfront. The owner is the brand in every one of those, so the camera points at the owner and the business rides behind. The planning, editing, captions and posting run from Tampa either way, and you approve cuts from your phone in RSoperations.
Here's where I disagree with most St. Petersburg gym content
Most of it is transformation photos and motivational text over b-roll. That's wallpaper. The gyms that grow on social are the ones where a real person says something useful and slightly opinionated three times a week. Fancy is a tax. Say the thing.
Ricky Harrington, co-founder
What it costs
A monthly retainer starts at $1,000 a month for a solo expert or owner and $3,000 a month for a business building more than one person or brand. Both include the planning, a shoot day, the editing, the posting and RSoperations. Month to month, two rounds of revisions on every cut. No travel line for St. Petersburg.
The full breakdown is on the pricing page. Book a call and we give you one number, not a menu.
Questions people ask first
- Do my members have to be on camera?
- No. We keep anyone who doesn't want to be filmed out of frame, and anyone who does signs a one-line release. The owner and coaches are the faces. Members are background unless they ask to be more.
- What if I already have a gym page with a few thousand followers?
- Good. We keep it alive with one or two posts a week and put the growth effort on the owner's personal page, then point that audience at the gym. A business page grows faster behind a person than on its own.
- Can you cover our grand opening or a competition?
- Yes. We filmed a Tampa gym's grand opening with two shooters, a recap reel and interviews with the owner and members, after three shoots in the weeks before to promote it. Event days are quoted separately from the retainer.
- Is there a travel charge for St. Petersburg?
- No. No travel line for St. Petersburg or south Pinellas. St. Petersburg, Gulfport, Largo, Pinellas Park and the beaches, on the same terms.
- How fast can you start in St. Petersburg?
- A planning call this week, then the first shoot usually inside two weeks. First cuts land in the week after the shoot.